shine on

today was a glorious one, for this was the day I was able to wear shorts outdoors for the first time in 2007. The sun was blazing, the wind not too brisk for once, and my weekend hangover gone (goshdarn calvados), thus all conditions met for London to enjoy the sight of my oh-so pristine legs for the first time. No, don't thank me, really, I insist.

Also, I hit up the Abercrombie store this weekend, to see if it would remind me of the countless establishments I visited in yesteryears. Well, apart from the fresh-faced Dawson's extras working as staff, it was no dice on the nostalgia for me. A very prestigious location that was barely advertised on the outside, a near-dark interior, and LOUD thumping dance music had me wondering whether I'd mysteriously wandered into one of those shady Camden stores. Still, I'm a sucker for buying stuff, so I did end up getting a pair of jeans and a shirt. Self-control, what's that?

forever young

as must have been apparent to anyone hanging out in Central London recently, Abercrombie & Fitch is opening a store on Savile Row today, and to mark the occasion has plastered many a double deckers with prominent posters announcing the event. True to the brand ethos, the ad features a shirtless young man turning his back to us, I guess because when you're an "edgy" brand like A&F, you like to defy social conventions like it ain't no thing.
As the premier purveyors of preppy teenage chic, A&F have been big in the States for a while now, so I guess it was to be expected for them to explore these shores one day. After all, as crappy Hollywood actioners have shown, it's not the quality of your product that matters, as long as you find new countries to sell it in. Not to say Abercrombie products are bad, they're definitely a step above American Eagle, Gap and other competitors, but haute-couture this is not, despite the ever-increasing prices. Having been a high schooler in the US, I know how powerful the brand is in the coveted youth market, power from which it derives most of its value. I'm sure Ralph Lauren, that other supplier of preppiness, would love to have Abercrombie's image, as it is seen as rather dowdy, to say the least.
A&F has been criticized in the past for being a bit too image-conscious, sometimes relegating people who fit less with their brand image (i.e. not fit, teethy and, um, white) to the back of stores. The brand bases a lot of its marketing on sex-appeal, be it through regular ad campaigns of shirtless young guys (see: any double-decker on Regent Street right now) or girls in skimpy outfits, as well as through its annual Christmas calendar, with its SHOCKING photos of quasi-nude models. Seeing as how this brand is geared toward teenagers, you can imagine how that might not please everyone in mainstream USA. Cue the yearly CNN reports about A&F's calendar and the various Christian organizations making their statements and you get a good example of the sex sells adage. Not to mention a few other scandals like having offensive slogans on tee-shirts.
But for now there's just this one store in the whole of Europe, so we'll see if it works well enough for the expansion to go on. I suspect it will, seeing as how kids these days seem to be used to spending massive amounts of money on their clothing. As for me I'll definitely be making a visit to the store soon, and see if they'll be able to make me buy one of their hoodies so I can feel like I'm dressing "young". Nostalgia is a powerful thing, that's for sure.

shoe-in

apparently shoe sizes are now as random as celebrity baby names (fun fact of the year: Jason Lee's kid is named Pilot Inspektor. Yes, Pilot Inspektor. The fact that it is based in part on a Granddaddy song does not even begin to redeem this horrible decision, even in bizzaro hipster world). Usually a size 44 person, this weekend I went to the Alter Mundi store (Google maps), which sells environment-friendly and fair-trade products, to find a gift for some newly-wed friends, and ended up buying myself some Veja trainers, size 42. Never before had I bought shoes in a size below 43 1/2, but whatever works I guess. The funny thing is I recently bought another pair of trainers which are size 45 and both pairs are pretty much the same size, give or take half an inch.

If you haven't heard of them, Veja is a young French brand which makes its shoes in Brazil using local producers according to fair-trade principles. Their sneakers are beginning to be more and more popular on the streets of Paris, which is a good thing because it might mean that other brands will follow suit and design fashionable ethical apparel or shoes.

Their first models were textile-based, kind of like low-cut Converse, and they've just released a leather shoe, which felt so comfy and light that I decided to purchase a pair on the spot. Since my Onitsuka Tigers are about to give their last breath, I felt these would be a worthy successor.

But without a doubt, the real highlight of my weekend was watching the amazing Half Nelson. Featuring extraordinary performances by Ryan Gosling (best young actor working today) and Shareeka Epps, as well as the always-perfect music of Broken Social Scene, this movie definitely warrants itself a whole post. The director, Ryan Fleck, manages to look at a tough yet cliche-burdened subject like drug addiction in a refreshing and engaging manager, and the whole thing left me quite moved. Still not better than Children of Men, but I've definitely found my 2nd favorite movie this year. Two movies which I will probably own on DVD when they come out, something I hadn't done for recent flicks since Eternal Sunshine of the Spotless Mind. I guess that's why you should always wait until the very end of the year to make up your annual top 10 lists.