ambrosialism

Not that I'm a curmudgeon or anything, but I've never really adhered to the cult of cute that has become a major trend on the Internet in recent years (warning: link may contain pictures of baby chipmunks). With that said, when I bought a smoothie from Sainsbury's last Friday morning to ease myself into the start of my workday, I was instantly smitten:

The reason for this fetching sight is that juice and smoothie brand innocent has put little wool hats on all of their products sold at Sainsbury's to benefit the Age Concern charity, as part of their Big Knit campaign. It aims to help older people cope with the cold winter months, and with each sale of a hat-wearing drink, innocent and Sainsbury's will donate 50 pence to the cause. Now there's a fantastic reason to get behind the cute movement.

read more about it here