jetting it

when the summer sucks as much as it does in this country, the only rational thing to do is to go to another one half a planet away, where it's the middle of winter. Australian winter that is. So after long months of never taking time off from work, the day is finally here. I'm leaving for three weeks, traveling in the Northen Territories and Western Australia, and ohboyicantwaititsgonnabeamazing.
Considering my very infrequent posting habits when I'm in Central London, I don't expect to do too much of it while traipsing around in the Bush. But I will be taking a ton of pictures, so that first post back should be a doozy.
So, off I go then. First up: the pool at Changi Airport in Singapore.

August, you say?

throwaway

among the many human innovations of the 20th century, television advertising is certainly one that deserves its fair share of criticism. So many billions spent every year to make people buy more stuff (they don't really need), in a cycle that keeps getting more pervasive year after year. In that game, Nike has always been at the forefront of savviness, using the medium to its full capabilities to extend its brand from a little-known athletics apparel and shoe maker in Oregon to a behemoth of world renown.
The thing with advertising is, when it's well done, it's very hard to not be affected. Especially for a company like Nike that knows how to play on the basic human emotions that are exposed to the core during sporting endeavors. Their latest campaign, simply titled "Courage", uses images of athletic feats spliced together with seemingly unrelated images to create a spine-tingling montage. The overall effect recalls what Foo Fighters did in their "Best of You" video (including an insanely badass scene of a she-lion attacking a condor in mid-air). Because the direction behind the images is clear without being overbearing, it is hard not to feel thrilled, even when your cynical side knows the whole thing is just designed to shill for shoes made by underpaid workers in god-awful conditions. Thankfully most advertising sucks a lot, so it's not very hard to feel turned-off, but ads like this one make it harder to disengage. At least until you've see it 27 times in a week.